Sherco Racing Factory has announce the appointment of Sherco United States (Sherco US), as the new and exclusive distributor of Sherco motorcycles, parts, gear, and accessories across the United States and associated territories.

A new step for Sherco’s presence in the US market lands in our inbox as Sherco US , headed by James Jordan, become the new importers, distributors and rider (and racer) support for North America.

On the back of a couple of years where, shall we say, not every words we heard about the previous importers was a positive one, this comes as good news for the French manufacturer seeking better representation Stateside.

Sherco US will distribute Sherco’s full product line, and , they say, with a dedicated focus on after-sales service, technical support, and spare parts availability “ensuring that dealers and riders receive the premium experience that defines the Sherco name” – read: get the bikes and parts.

2026 bikes incoming

The complete 2026 model year lineup of Sherco motorcycles is scheduled to arrive in the U.S. in the coming weeks, they say, alongside an extensive shipment of genuine parts, accessories, and gear. These upcoming deliveries mark the beginning of a comprehensive plan to relaunch the Sherco brand in the U.S. with strength, consistency, and long-term vision.

James Jordan, Owner and President of Sherco US based in Jonesboro, Arkansas, shared his enthusiasm for the new role: “We are incredibly proud to take on the responsibility of representing Sherco in the United States. These machines are world-class in every way – from their craftsmanship and engineering to their performance on the most demanding terrain. We are committed to delivering a level of service and support that matches the premium quality of Sherco motorcycles. This is more than a business venture for us – it’s a passion.”

“We are excited to begin this new chapter with Sherco United States,” said Jean-Michel Paquient, CEO, Sherco  Factory. “Sherco was born in 1998 and has grown to distribute parts and motorcycles in 86 countries in just a short period of time. We have won World Championship and National Championship titles in trial and in enduro. This proves the performance and reliability of our products. The U.S. market is crucial to our global growth, and with this new distributor, we are committed to elevating the ownership experience through a strong service and available products in parts and bikes for not just the near term, but with a long term commitment”

Sherco US say they are actively building a dedicated and knowledgeable dealer network across the United States.

Sherco US dealer opportunities and general contact: This email address is being protected from spambots. You need JavaScript enabled to view it.  

More information: www.sherco.us