Pierer Mobility officially renamed Bajaj Mobility AG, the parent company of KTM AG with Gottfried Neumeister confirmed as CEO of both until 31 December 2028 – positive signs for the Austrian manufacturer?

A positive set of official news releases have been steadily filing out of the newly named Baja Mobility AG, formerly Pierer Mobility, and parent company for KTM, Husqvarna, GASGAS and WP among others.

The change of name is significant because it moves on from the former management and, we suspect they are anticipating, the financial difficulties the company has been working through for more than one year.

There are various positive signs to pick up on including the birth of WP Braking Systems, the sale and closure of any bicycle manufacturing and the continuation of KTM Racing programmes across motorcycle sport.

Bajaj Mobility AG and KTM AG have also extended CEO Gottfried Neumeister’s contract early, they say, until the end of 2028 as a sign of independence and commitment. The announcement comes with the news that Neumeister “will step down from all other functions outside the Bajaj Group”, to focus on motorcycles.

It comes no doubt on the back of a purposeful restricting programme to get the Austrian motorcycle manufacturer back on track, financially at least.

Sales for 2025 are projected to be just over EUR 1 billion, marking a reduction of approximately 46% compared to the previous year.

Bajaj Mobility Group report 80,464 motorcycles sold in the second half of 2025, representing a 60% increase on the first half of the year (50,334 units). In addition, 43,956 motorcycles (34,950 units) were sold in H2 via strategic partner Bajaj Auto. The Group's motorcycle sales in fiscal year 2025 totalled 209,704 units

(-28%).

The reduction of the motorcycle inventory from 101,153 units (as of December 31, 2024: 248,580 units compared to December 31, 2025: 147,427 units) is a significant milestone in the restructuring of KTM, they say.

This is on the back of the sale of Felt and the closure of the bicycle division in what was formerly Pierer Mobility, although 64,110 e-bicycles and bicycles were sold last year.

“Global rightsizing programme”

Rightsizing, not resizing, take note, aims is to strengthen competitiveness by “reducing fixed costs, streamlining structures, focusing the product and project portfolio, and optimising international location and management network”.

That has meant a reduction in personnel of around 500 employees, mainly in white-collar areas and middle management, they explain. The number of employees as of December 31, 2025, was 3,794 (previous year: 5,310).

On the confirmation of his position until the end of 2028, CEO of Bajaj Mobility AG, Neumeister says: “I greatly appreciate the trust placed in me. Together with my new colleagues on the Executive Board, I would like to put KTM back on a clear growth path and thus strengthen the trust of our partners, customers, dealers and suppliers in the long term.

“The task now is to successfully implement our strategy of simplifying processes and focusing on the motorcycle market. In order to be able to dedicate myself fully to this task and to the restructuring of the KTM Group, I have agreed with the new majority owner that I will step down from all other functions outside the Bajaj Group in the near future.”

Srinivasan Ravikumar, Chairman of the Supervisory Board of PIERER Mobility AG, is looking forward to continuing the collaboration: “Gottfried Neumeister took on responsibility during a very difficult phase, resolutely faced the challenges and achieved extraordinary results. In doing so, he made a significant contribution to stabilising KTM and setting the course for the future.”

Gottfried Neumeister has been Co-CEO since 1 September 2024 and CEO of PIERER Mobility AG, now Bajaj Mobility AG, since 23 January 2025.

Photo Credit: E. Tschann