Jack Price has signed with Sherco UK to race the British Extreme Enduro Championship and select rounds of the Hard Enduro World Championship – plus the Scott and Scottish Six Days Trials.

The new incarnation of Sherco UK has announced the first major signing of reigning British Extreme and  Scott Trial winner, Jack Price.

Price makes the move to the French manufacturer’s machines with the 2024 ACU British Extreme Enduro Championship as his main goal on the 300 SE two-stroke, plus select rounds of the Hard Enduro World Championship.

The British rider, who was one of the select few official finishers at the ’23 Erzbergrodeo (14th place) is already getting dialled ahead of British Extremes round one early in the new year.

With a fresh look to the Sherco UK team, this is the first major signing made by Mark Jackson as he heads up the enduro side along with the nine-times Women’s TrialGP World Champion Emma Bristow and James Fry on the feet-up side of things.

Speaking about the signing, Sherco UK’s Mark Jackson says; “We are very excited to have Jack onboard for 2024. A rider of his calibre will only showcase the true potential of the Sherco brand in both Trials and Enduro. Jack conducts himself in a professional manner on and off the bike which makes him a great ambassador for the Sherco UK.

“He will be mixing it up for 2024 with rounds of the British Extreme, selected FIM Hard Enduro World Championship Rounds plus the Scottish Six Days Trial and the Scott trial all thrown in for good measure.

“Having just picked up his new bike it’s time to get it dialled in ready for the first British Extreme.”

The 2024 British Extreme Enduro Championship kicks-off bright and early on January 14 for a nine-round series in 2024.

Rnd 1 BallBreaker Extreme January 14

Rnd 2 Valleys Xtrme January 27-28

Rnd 3 Wild Willys Winter Edition February 11

Rnd 4 Last One Standing March 10

Rnd 5 Extreme Ravines April 14

Rnd 6 Valleys Hard Enduro World Championship May 10-12

Rnd 7 Mini Ravines TBC

Rnd 8 The Summit TBC

Rnd 9 Wild Willys Summer Edition TBC



Photo Credit: Sherco UK | James Jackson