The Unbroken Ride episode 1– Alex Salvini
The FIM and EnduroGP World Championship have released the first in a series of videos – the Unbroken Ride – which give a voice to some of Enduro’s main personalities. Episode one features Alex Salvini.
The first episode of “The Unbroken Ride” is dedicated to Alex Salvini who managed to dominate one of the hardest races of the season, the Italian GP in Valli Bergamasche, despite a shoulder injury.
Alex Salvini talks about his own achievements and explains what Enduro means to him, where the essence of the sport and his passion lies for it.
In a press release from the FIM about the new “Unbroken Ride” series, John Collins at the FIM says: “We are convinced that the passion our fans demonstrate at the World Championships’ races can be shared with a wider and more varied audience. We will work hard all together in order to attract even more enthusiasts not only to the races, but also actually to practice Enduro. This way we will honour all those who make every single aspect of this wonderful sport possible.”
Bastien Blanchard, CEO of ABC Communication, is confident that the future of the Championships will be very exciting: “They were challenging years, but, together, we reacted: a change of gear was needed and these videos highlight just how fascinating the FIM Enduro World Championship is, and how much it represents the heart of this discipline.”